Channels and conversion
Sessions, conversions and conversion rate by GA4 channel group, on the same date range as your revenue and spend.
Gran. Search Pro
Where your visitors come from, and what they searched for.
Traffic only matters if it buys. Gran Search puts GA4 channels, landing pages and visits from AI assistants next to your orders, and adds Search Console queries with the keywords sitting just below the top three.
Part of Gran Pro. Every account starts with 7 days of Pro, and you can explore it on the sample brand at any time.
Two Google tools, two logins, no orders
GA4 knows sessions and Search Console knows searches, but neither knows what your store took in, and both take a dozen clicks to answer a simple question. So organic search, the cheapest growth channel most brands have, gets looked at once a quarter.
Meanwhile a new channel is growing quietly: people asking ChatGPT, Perplexity and Gemini for recommendations, and clicking through.
What Gran Search shows you
AI assistants as a channel
Visits from ChatGPT, Perplexity, Gemini, Copilot and other assistants, picked out of referral traffic and trended over time.
Landing pages that convert
The pages people land on, with sessions and conversions, so you know which pages deserve ad budget and which need work.
Search Console queries and pages
Clicks, impressions, click-through rate and position for your top queries and pages.
Strike-distance keywords
Queries where you rank between positions 4 and 15 with real impressions: the closest organic wins, because a small improvement moves you into the top three.
The numbers
- Sessions
- Conversion rate
- AI assistant visits
- Search clicks
- Impressions
- Average position
- Strike-distance keywords
Where the data comes from
Read-only connections. Gran never changes anything in your accounts.
Try it free, without an account
These calculators answer the same questions with numbers you type in. Gran Search answers them every day from your live data.
Schema Studio and AI readiness
Build linked JSON-LD for 26 types, validate it against Google’s current rules, audit any page for AI-answer readiness, and manage AI crawlers and llms.txt.
UTM builder with GA4 channel checkBuild clean, consistent UTM links with presets for Meta, Google, LinkedIn and WhatsApp, and see how GA4 will classify them.
A/B test significance and sample size calculatorCheck whether a test result is real, or plan how many visitors and days a test needs before you start.
The terms, defined
- GA4 default channel group
- The GA4 default channel group is the set of rules Google Analytics 4 uses to sort traffic into channels such as Paid Social, Paid Search and Email.
- Strike-distance keywords
- Strike-distance keywords are search queries where a page already ranks close to the top, positions 4 to 15 in Gran, with meaningful impressions.
- AI referral traffic
- AI referral traffic is visits that arrive from AI assistants such as ChatGPT, Perplexity, Gemini and Copilot, identified by their referrer.
- UTM parameters
- UTM parameters are tags added to a link, such as utm_source, utm_medium and utm_campaign, that tell analytics tools where a visit came from.
- CTR (click-through rate)
- CTR is the share of ad impressions that result in a click.
Questions
Which Google permissions does Gran ask for?
Read-only access to the Analytics properties and Search Console sites you choose. Gran cannot change your settings.
How does Gran spot AI assistant traffic?
From the referrer: sessions that arrive from chat.openai.com, chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and similar sources are grouped as AI assistants.
Is a keyword tracker coming?
Yes. Daily rank tracking and AI-answer visibility are on the Gran Search roadmap.
The rest of Gran
Profit analyticsGran ProfitWhat you actually made, after every cost.Free: last 7 daysPro: full historyAd spend analyticsGran AdsWhich spend makes money, and which only makes revenue.Free: last 7 daysPro: full historyProduct profitabilityGran ProductsThe profit in every product, not just the revenue.ProCustomer analyticsGran CustomersWho comes back, when, and what to send them.ProRTO analyticsGran DeliveryReal RTO by courier and pincode, and the COD cash still out there.Pro
Gran.
Start with 7 days of Gran Pro
No card needed. Connect Shopify, Meta and Google in a few minutes, or look around the sample brand first. After the trial, Gran Free keeps the last 7 days of Home, Gran Profit and Gran Ads for as long as you like.
Start free, with 7 days of ProExplore the sample brand
Pro from ₹2,499 or $33 a month, billed yearly. Pricing
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