They are the closest organic wins: Google already considers the page relevant, so improving the content, internal links or title can move it into the top three, where most clicks happen.
Find them in Search Console by filtering queries by average position and sorting by impressions, then improve the page each query lands on.
Example
A query with 4,000 monthly impressions at position 11 earns few clicks; at position 3 it can earn several times as many.
Build linked JSON-LD for 26 types, validate it against Google’s current rules, audit any page for AI-answer readiness, and manage AI crawlers and llms.txt.
Related terms
- Average positionAverage position is the mean ranking of your site in Google results for a query or…
- CTR (click-through rate)CTR is the share of ad impressions that result in a click.
- Branded searchBranded search is searches that include your brand name, a measure of demand you…
Part of the growth marketing glossary by Shiva Sharma.