Gran. Profit Free and Pro
Revenue is the number everyone celebrates and nobody banks. Gran Profit shows contribution after product cost, shipping, payment fees, returns, RTO and ad spend, every day, for the period you pick. Every number explains itself in one click.
On Gran Free: the last 7 days. On Pro: your full history, every range and year-on-year.
Most brands find out what a month made three weeks after it ended, when the accountant closes the books. By then the campaign that lost money has run for another month, the discount that wiped out margin has been copied into the next sale, and the courier with the worst COD returns has shipped another few thousand parcels.
Ad platforms will happily tell you about ROAS in real time, but ROAS ignores tax, product cost, shipping, payment fees and returns. Two brands with a ROAS of 3 can be in completely different positions: one making healthy profit, the other paying to grow.
Order value, less tax, refunds, RTO, product cost, shipping and handling, and payment fees, gives contribution before marketing. Less ad spend gives contribution after marketing: the number that tells you whether growth is paying for itself.
Where your data has them, Gran uses them: product cost from Shopify, freight from courier invoices, fees from Razorpay, Cashfree, PayU, PhonePe PG or Easebuzz, RTO measured on settled orders. Each line says whether it is actual, part actual or estimated, so nobody mistakes an assumption for a fact.
Click any number and Gran breaks the move down: fewer orders or a lower order value, new or returning customers, prepaid or COD, which products and which sources moved most. The question a founder asks in every review, answered before it is asked.
Contribution per order for prepaid and cash on delivery side by side, after RTO, so the real cost of COD has a number on it. Plus regions and the discount codes that sold, and what each one cost.
Home lists the week’s changes ranked by their effect on profit, each with roughly what it is worth a month and the fix to make. Add one to Gran Decisions, mark it done, and Gran checks 14 days later whether it worked.
Set the month’s revenue, orders, spend and profit targets. Gran projects where the month will land from your own daily pattern and gives the daily run rate that closes the gap.
The numbers
Read-only connections. Gran never changes anything in your accounts.
These calculators answer the same questions with numbers you type in. Gran Profit answers them every day from your live data.
CM1, CM2, CM3 and EBITDA per order and per month, with RTO, COD, channel comparison and a board-ready report.
Break-even ROAS calculatorThe minimum ROAS and maximum CAC your unit economics can afford, with a full contribution margin waterfall.
Pricing and offer simulatorCompare a discount, a price increase, bundles, free shipping and COD-to-prepaid on what each does to contribution, before you run it.
Discount break-even calculatorHow many more units a discount has to sell just to earn the same gross profit you make at full price.
From the cost per item you set in Shopify, line by line. Where a product has no cost, Gran uses the percentage you set in Assumptions, and the P&L marks product cost as estimated.
On cash-on-delivery orders that have finished: delivered or returned. Recent orders are still moving, so for a short or recent period Gran measures the rate on orders placed 15 to 75 days earlier. That stops a good-looking week from hiding returns that have not arrived yet.
No. Gran Profit is a contribution P&L: it covers the variable costs of each order and your marketing, every day. Your accountant’s P&L adds fixed costs, depreciation and tax at the end of the month. You can add a monthly fixed cost in Assumptions to see an operating view.
Home, Gran Profit and Gran Ads for today, yesterday and the last 7 days, with “explain this change”, every free tool and the Gran Brief every Monday. Pro adds every date range, year-on-year comparisons, actual courier and gateway costs, targets and pacing, and the Brief every morning.
No card needed. Connect Shopify, Meta and Google in a few minutes, or look around the sample brand first. After the trial, Gran Free keeps the last 7 days of Home, Gran Profit and Gran Ads for as long as you like.
Pro from ₹2,499 or $33 a month, billed yearly. Pricing
Advisory conversations, speaking, podcasts and media. Tell me what you are working on and I will reply personally within two working days.