Shiva Sharma
Global growth marketing leader, operator and author. More than a decade of building digital revenue across India, the US, the UK, Europe and the GCC.
I build the part of a business where marketing turns into money. For more than a decade that has meant owning paid acquisition, measurement and conversion across India, the US, the UK, Europe and the GCC, and answering for the result on a P&L rather than a platform dashboard.
Today I lead global D2C growth for an Ayurveda and wellness business that sells in several countries. I own the website P&L, the media budget across Meta and Google, the tracking and attribution layer, and the handoff between digital demand and an assisted tele-sales team. In a single quarter, combined digital revenue grew 80% while US marketing spend stayed under 8% of revenue.
Before that I took a three-brand Ayurveda and personal care portfolio from launch to seven-figure revenue in ten months, led digital for premium automotive dealerships, a luxury jewellery brand and a US ride-hailing start-up, and ran my own agency across more than 150 client engagements. The categories changed. The discipline didn't: every rupee and dollar of spend has to be justified against realised revenue.
I write Operator's Notes, a monthly newsletter for people who run growth, and I have written two books about how we work and live: The Movement, on habits, focus and burnout, and Nobody Is Thinking About You, on the cost of performing for an imagined audience.
At a glance
- Known for
- Global D2C growth, paid acquisition and P&L-led marketing
- Experience
- More than a decade in digital and performance marketing
- Markets
- India, the US, the UK, Germany and wider Europe, the GCC
- Current role
- Leads global D2C growth for a multi-market Ayurveda and wellness business
- Books
- The Movement (2026), Nobody Is Thinking About You (2026)
- Newsletter
- Operator's Notes, monthly on LinkedIn
- Education
- BCA, Himalayan Garhwal University; Advanced Digital Marketing, Delhi School of Internet Marketing
Career
From running my own agency to owning a multi-country P&L. Employer names are withheld; the work and the results are not.
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2026 – Present
AGM – Marketing, Global D2C & Growth
Global Ayurveda and wellness brand
Owns the P&L, budget and growth strategy for the global website and tele-sales business across India, the US, the UK, Germany and other markets. Co-authored the group's digital business plan.
- Combined digital revenue up 80% in one fiscal quarter
- India website run-rate doubled as the unassisted share rose from 50% to 70%, CM2 positive
- US run-rate up 90% in a quarter with marketing spend under 8% of revenue
- Marketplace run-rate up 62% with no added marketplace ad spend
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2023 – 2025
Head of Digital Marketing & D2C E-Commerce
Three-brand Ayurveda and personal care portfolio
Owned multi-brand growth strategy, budget and team.
- Seven-figure (USD) D2C revenue within ten months of launch
- Multi-crore annual budgets across Meta, Google and Amazon at 4X+ blended ROAS over three years
- Built GA4, GTM and Looker Studio reporting for real-time P&L visibility across three brands
- Launched an AI-powered Ayurveda consultation platform that captured first-party intent data
- Hired and led a cross-functional team of marketers, creatives and sales specialists
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2021 – 2023
Assistant Manager – Digital Marketing
Automotive and luxury retail group
Directed digital strategy for premium dealership brands across India and EMEA, in a high-consideration, appointment-led funnel where the handoff to showroom sales decided conversion.
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2020 – 2021
Head – Digital Marketing
Luxury diamond jewellery brand
Led digital transformation, owning Meta and Google budgets, influencer partnerships and creative execution end to end.
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2019 – 2020
Digital Marketing Specialist
US ride-hailing and delivery start-up
Ran US acquisition across Meta, Google and affiliates, and built the CAC and LTV models that drove budget reallocation.
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2017 – 2019
Founder
Independent digital marketing practice
Delivered more than 150 client engagements across web, SEO, PPC, social and e-commerce, advising founders on digital-first growth.
Areas of depth
The disciplines I work across every week, from board-level planning to the event schema underneath it.
Leadership
- Multi-market growth strategy
- Marketing P&L ownership
- Founder and board reporting
- Team build-out
- Market entry
Acquisition
- Meta Ads and CAPI
- Google Search, PMax, Demand Gen
- Amazon Advertising
- Quick-commerce ads
- Programmatic
Measurement
- GA4 and GTM
- Multi-touch attribution
- Cohort analysis
- Marketing mix modelling
- Looker Studio
Commerce
- Shopify Plus and Hydrogen
- HubSpot, Zoho, Klaviyo
- Salesforce Marketing Cloud
- Amazon and Flipkart
- CRO and landing pages
Education
- Bachelor of Computer Applications, Himalayan Garhwal University, Uttarakhand
- Advanced Digital Marketing Certification, Delhi School of Internet Marketing
Questions people ask
Short, factual answers. For bios and photos, see the media kit.
Who is Shiva Sharma?
Shiva Sharma is a global growth marketing leader and author. He has more than a decade of experience building and owning digital revenue across India, the US, the UK, Europe and the GCC, and is the author of The Movement and Nobody Is Thinking About You.
What does Shiva Sharma do?
He leads global D2C growth for a multi-market Ayurveda and wellness business, owning the website P&L, paid acquisition on Meta and Google, measurement and attribution, and the handoff to assisted sales.
What books has Shiva Sharma written?
Two books, both published in 2026: The Movement: What an Old Watchmaker Taught Me About Habits, Focus, Pressure and Beating Burnout, and Nobody Is Thinking About You: Stop Worrying About What People Think and Start Living More Freely. Both are available on Kindle and in paperback on Amazon.
What is Operator's Notes?
Operator's Notes is Shiva Sharma's monthly newsletter on LinkedIn. Each issue covers the one shift that matters most for growth teams, the platform changes worth acting on, and a playbook to use straight away.
Does Shiva Sharma take consulting clients?
He does not run consulting engagements at present. He accepts a small number of advisory conversations, speaking and podcast invitations, and media requests, which can be requested at shivasharma.co/book.
How can I contact Shiva Sharma?
Email hello@shivasharma.co, use the form at shivasharma.co/contact, or connect on LinkedIn.
If growth is the conversation, let’s have it.
Advisory conversations, speaking, podcasts and media. Tell me what you are working on and I will reply personally within two working days.