I take a small number of advisory conversations, speaking invitations, podcasts and media requests each quarter. If your question is about growth, the P&L behind it, or the ideas in my books, I would like to hear it.
One-to-one, confidential
For founders and leadership teams working through a specific growth question: channel mix, scaling into a new market, measurement you can defend, or how marketing should report into the P&L.
Keynotes, panels, workshops, podcasts
Talks for marketing, founder and leadership audiences, drawn from operating work and from the books.
Commentary, interviews, guest essays
Expert commentary and long-form writing on D2C, performance marketing, quick commerce, AI in marketing and cross-border growth, plus interviews about the books.
Simple, personal and quick. No assistants, no sales pipeline.
Tell me what you are working on and what you would like to discuss. Two or three sentences is enough.
I reply personally, either with times to talk or, if I am not the right person, with someone who is.
Thirty minutes on video, focused on your question. You leave with a clear view and, where useful, a short written note.
Results from roles I have held, with brand names withheld.
Global Ayurveda and wellness brand
The challengeWebsite, tele-sales and marketplace revenue were planned separately, each optimised to its own metric.
What changedOne planning and budget cadence across markets, a reset channel mix and full-funnel acquisition on Meta and Google.
OutcomeCombined digital revenue up 80% in a single fiscal quarter.
Same brand, India D2C
The challengeHalf of website sales needed a tele-sales agent to close, which capped scale and raised the cost of every order.
What changedQualified purchase intent earlier in the funnel, then scored and routed demand so the contact centre worked a smaller, higher-propensity pool.
OutcomeUnassisted share moved from 50% to 70% and website run-rate doubled in a quarter, with CM2 positive.
Same brand, US D2C
The challengeGrow the US business quickly without buying growth at the expense of margin.
What changedFull-funnel paid acquisition with every dollar of spend held against realised revenue, not platform-reported conversions.
OutcomeUS run-rate up 90% in one quarter, with marketing spend kept under 8% of revenue.
Same brand, India marketplaces
The challengeMarketplace growth was tied to rising marketplace ad spend.
What changedBuilt external demand and brand recall through Meta and Google, measured against downstream marketplace revenue.
OutcomeMarketplace run-rate up 62% with no increase in marketplace ad spend.
Three-brand Ayurveda and personal care portfolio
The challengeLaunch three D2C brands from zero and make them pay back.
What changedFull-funnel performance marketing, marketplace optimisation, real-time P&L dashboards and an AI-powered consultation platform that captured first-party intent.
OutcomeSeven-figure (USD) D2C revenue within ten months of launch and 4X+ blended ROAS sustained over three years.
Anything else, write to me directly.
Not at present. I take a small number of advisory conversations each quarter, along with speaking, podcast and media requests.
India, the UK, Europe, the GCC and the US. Calls are scheduled to suit both sides.
Yes, where the audience and topic are a good fit. Send the date, format, audience and topic through the booking form.
Yes. Request a conversation and choose "Book-related" as the topic.
Advisory conversations, speaking, podcasts and media. Tell me what you are working on and I will reply personally within two working days.