Gran. Products Pro
Best sellers are not always best earners. Gran Products gives every product a P&L, after its own cost and its share of shipping, payment fees, discounts and RTO, and shows where the profit in your catalogue really comes from.
Part of Gran Pro. Every account starts with 7 days of Pro, and you can explore it on the sample brand at any time.
A product can sit at the top of the sales report and still lose money on every order once discounts, heavy shipping and cash-on-delivery returns are counted. Another can sell half as much and carry the month’s profit.
You only see the difference when every order’s costs are shared across the products in it, which a spreadsheet makes painful and a sales report never does.
Products and costs lists every variant from your Shopify catalogue, ranked by revenue. Download one sheet, fill in the cost as sold, groups and short names, and upload it back. Packs take their single’s cost times the units; bundles add up their contents.
Units, net sales, product cost, discounts, and each product’s share of shipping, payment fees and RTO, down to contribution and contribution per unit.
Map each campaign, Meta ad set or ad, Google ad group or Performance Max asset group to what it sells. Shopping and Performance Max map themselves from the product feed, and Gran suggests the rest from names and landing pages.
Each product’s share of revenue next to its share of contribution. The gap is where pricing, bundling or ad budget should move.
Any product with enough volume and a negative contribution is called out on Home with what it costs you each week.
The pairs that appear in the same order most often, and how much more those orders are worth. The starting point for bundles and post-purchase offers.
Which first purchase leads to the most second orders. Often a better choice for acquisition ads than the best seller.
The numbers
Read-only connections. Gran never changes anything in your accounts.
These calculators answer the same questions with numbers you type in. Gran Products answers them every day from your live data.
Margin from cost and price, or the price you need for a target margin, with tax handled properly.
Pricing and offer simulatorCompare a discount, a price increase, bundles, free shipping and COD-to-prepaid on what each does to contribution, before you run it.
Discount break-even calculatorHow many more units a discount has to sell just to earn the same gross profit you make at full price.
Quick commerce take-rate calculatorWhat Blinkit, Zepto, Instamart and other platforms keep from every ₹100 you sell, and your real ROAS after incrementality.
By each line’s share of the order’s value. A ₹1,500 line in a ₹2,000 order carries three quarters of that order’s shipping, fees and RTO cost.
No. Gran uses Shopify’s cost per item where you keep one, and Products and costs lets you add or override costs for every variant with one sheet. Anything still without a cost uses the percentage in Assumptions and is marked as estimated.
Map it to a group, split it by percentage, or map its ad sets and ads one by one. The most specific mapping wins, and every mapping applies to past spend too. Renaming a campaign keeps its mapping.
Yes. Products are grouped by product, with variant detail where Shopify records it.
No card needed. Connect Shopify, Meta and Google in a few minutes, or look around the sample brand first. After the trial, Gran Free keeps the last 7 days of Home, Gran Profit and Gran Ads for as long as you like.
Pro from ₹2,499 or $33 a month, billed yearly. Pricing
Advisory conversations, speaking, podcasts and media. Tell me what you are working on and I will reply personally within two working days.