Gran. Founding beta 20 brands
Record sales. Great ROAS. And a business losing money.
Most D2C brands scale on a delusion: every dashboard says the business is winning, while COD returns, courier bills, gateway fees and campaigns below break-even quietly take the profit. Founders find out months later. Gran tells you the truth every morning.
30 days of Gran Pro, free, no card. About five minutes to apply; Shiva reads every application.
The delusion
Every dashboard says the brand is winning. Nobody sees the whole picture.
What the dashboards said
- Revenue this month
- ₹42.18 L ▲ 38%
- Meta ROAS
- 3.4×
- Orders
- Best month ever
What actually happened
- Profit after every cost
- −₹1.92 L
- Lost to COD returns
- ₹6.80 L
- Campaigns below break-even
- 3 of 7
Shopify, Meta, Google, the courier and the gateway each tell their own version. Gran reads all of them, order by order, and joins them into one answer. An illustrative month.
Six intelligences. One view of the business.
Each one reads the others, so a courier's returns show up in a product's profit, and a campaign's spend shows up against real margin.
The Gran Brief and Decisions. What changed, what it is worth a month and the fix, ranked by money. Act on it, assign it, and Gran checks later whether it worked.
Figures from Gran's sample brand.
How it works
- Apply. Tell us about the brand in ranges: revenue, orders, COD, RTO, ad spend and the tools you use.
- Shiva reviews. Every application is read by hand. Twenty places, chosen for fit and a varied group.
- Your invite. A personal link and a setup checklist made for your stack: Shopify, Meta, Google, your courier and gateway.
- 30 days of Pro. Walkthroughs and emails at the right moments, two short check-ins, and your notes shaping what Gran does next.
- Stay at the founding price, held for as long as you subscribe. Or move to Gran Free, with your data kept.
What you'll need
- Your Shopify store. One guided step in your store settings, about five minutes of clicks and one copy-paste. The store owner can do it, or a staff member allowed to manage apps. No code, no developer.
- The logins you already use for ads. Sign in to Meta and Google with the account that already sees your ad accounts. Gran can view your reports; it cannot change a campaign, a budget or a setting.
- About 20 minutes to set up, with a checklist made for your stack. Courier and gateway can follow when you're ready.
- Two short check-ins and honest notes across the 30 days. No calls, no meetings.
Not in this beta: Amazon, Flipkart and quick commerce. Gran reads your own website for now; marketplace connections are planned.
What founding brands get
of Gran Pro, free. Every intelligence unlocked, full history, no card.
the founding price, kept for as long as you stay subscribed: Starter ₹1,999, Growth ₹3,999, Scale ₹7,999 a month.
line to the founder. Your notes and every email you reply to are read by Shiva himself.
in line: what founding brands ask for shapes what Gran builds next.
Questions
Who is the beta for?
Indian D2C brands that sell mainly through their own Shopify store and spend on Meta or Google ads. The more orders, COD and ad spend, the more Gran finds. Shiva reads every application and picks 20 brands that Gran can help most, with a mix of categories and sizes.
Do I need a developer or anyone technical?
No. Every step is point and click, and Gran shows you each one as you go. Shopify asks for one short step in your store settings that takes about five minutes: the store owner can do it, or any staff member the owner allows to manage apps. Meta and Google are a normal sign-in with the account you already use for ads.
What can Gran do in my store and ad accounts?
Only read. Gran reads orders, products, ad results, shipments and settlements to work out your numbers. It cannot edit a campaign, a budget, a product, an order or a setting, and it never posts or sends anything on your behalf.
What does it cost?
Nothing. The beta is 30 days of Gran Pro, everything unlocked, no card. If you stay, you keep the founding price for as long as you are subscribed. If not, Gran Free stays free and your data stays.
Do I need calls or meetings?
No. Setup happens inside Gran with a checklist made for your stack, short walkthroughs and emails at the right moment. Questions go to Shiva through the feedback button on every page, or by replying to any email.
Google says Gran is not verified. Is that safe?
Google is still reviewing Gran. Until it finishes, connecting Google shows "Google hasn't verified this app". Choose Advanced, then Go to shivasharma.co. Gran asks to read one Google product at a time and never changes anything.
How do I connect Meta during the beta?
While Meta reviews Gran, approved brands connect as testers: you tell us the Facebook profile you use for ads, Shiva adds it, you accept one invite, and then Meta connects like any other app.
Does Gran read Amazon, Flipkart or quick commerce?
Not yet. Gran reads your own website's sales from Shopify. Marketplace and quick commerce connections are planned for later, so a brand that sells mostly on marketplaces will see only part of its business in this beta.
Most founders find out months later. You could know tomorrow morning.
Twenty founding brands, 30 days of Gran Pro, free. Every application is read by Shiva.
If growth is the conversation, let’s have it.
Advisory conversations, speaking, podcasts and media. Tell me what you are working on and I will reply personally within two working days.