Seven segments with the move to make
Champions, repeat buyers, new this month, due a second order, at risk, one and done, and lapsed. Each comes with its size, its revenue and the action that usually works for it.
Gran. Customers Pro
Who comes back, when, and what to send them.
Repeat customers are the cheapest revenue you will ever earn, and most brands cannot name them. Gran Customers sorts every customer into seven segments, tells you the move for each, and shows exactly when people come back for a second order.
Part of Gran Pro. Every account starts with 7 days of Pro, and you can explore it on the sample brand at any time.
Acquisition gets the budget, retention gets the leftovers
Paid acquisition is easy to measure and easy to spend on. Retention is spread across email, WhatsApp, packaging and support, so it rarely has a number on it, and the customers who are about to drift away get the same newsletter as everyone else.
Knowing who is due a second order this week, and when your customers usually come back, turns retention from a hope into a schedule.
What Gran Customers shows you
Exports for every channel
Download any segment as a CSV for Klaviyo, WhatsApp, Meta custom audiences or Google Customer Match. Customer details are hashed in Gran; exports come from your own Shopify data.
Repeat timing
The days between first and second orders, as a distribution. Send the reminder just before most people reorder, not on a fixed calendar.
Monthly cohorts
Each month’s new customers and how many came back in the months after, so you can see whether retention is improving or the brand is renting customers.
The first product that brings customers back
Which first purchase produces the most second orders, so acquisition can lead with it.
The numbers
- Customers
- Repeat rate
- 90-day repeat
- Median days to second order
- Revenue from returning customers
- Segment size and value
Where the data comes from
Read-only connections. Gran never changes anything in your accounts.
Try it free, without an account
These calculators answer the same questions with numbers you type in. Gran Customers answers them every day from your live data.
Customer economics audit
Upload your orders file and get cohorts, LTV, CAC payback and RFM segments in seconds. The file never leaves your browser.
LTV, LTV:CAC and payback calculatorModel contribution lifetime value from repeat behaviour, then see your LTV:CAC ratio and payback month.
Growth plan and revenue forecastA 12 to 24 month plan from spend, CAC and retention to revenue, CM3, EBITDA and cash, with downside and upside cases.
The terms, defined
- Repeat purchase rate
- Repeat purchase rate is the share of customers who place a second order within a set period, usually 12 months.
- Cohort analysis
- Cohort analysis groups customers by when they were acquired and tracks how each group behaves over time.
- LTV (customer lifetime value)
- LTV is the total value a customer generates over their relationship with a business, best measured in contribution rather than revenue.
- Customer segmentation
- Customer segmentation is grouping customers by behaviour, such as how recently and how often they bought, so each group gets the message most likely to work.
- RFM analysis
- RFM analysis scores customers on recency, frequency and monetary value: how recently they bought, how often, and how much they spent.
- Win-back campaign
- A win-back campaign is a sequence of messages aimed at customers who have stopped buying, designed to bring them back for another order.
Questions
How does Gran identify a customer?
By the customer record in Shopify, stored as a one-way hash. Gran does not need names to build segments; exports come from Shopify when you ask for them.
How often are segments updated?
Once a day, or straight away when you press refresh.
Can I use these segments in Klaviyo or Meta?
Yes. Export a segment as a CSV and import it as a list or custom audience.
The rest of Gran
Profit analyticsGran ProfitWhat you actually made, after every cost.Free: last 7 daysPro: full historyAd spend analyticsGran AdsWhich spend makes money, and which only makes revenue.Free: last 7 daysPro: full historyProduct profitabilityGran ProductsThe profit in every product, not just the revenue.ProRTO analyticsGran DeliveryReal RTO by courier and pincode, and the COD cash still out there.ProSearch analyticsGran SearchWhere your visitors come from, and what they searched for.Pro
Gran.
Start with 7 days of Gran Pro
No card needed. Connect Shopify, Meta and Google in a few minutes, or look around the sample brand first. After the trial, Gran Free keeps the last 7 days of Home, Gran Profit and Gran Ads for as long as you like.
Start free, with 7 days of ProExplore the sample brand
Pro from ₹2,499 or $33 a month, billed yearly. Pricing
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