Gran vs TrueProfit
TrueProfit is a popular, well-reviewed Shopify profit tracker with a mobile app, wide ad-platform sync and pricing by monthly order volume. Gran adds customers, delivery and search workspaces and is built around Indian D2C realities, at a fixed price by sales band.
Facts about TrueProfit are from its own public pages and listings, checked on 14 October 2026. Sources are at the end. Prices and features change; check them before you decide.
| Area | Gran. | TrueProfit |
|---|---|---|
| Pricing | Free plan; Pro from ₹2,999 or $39 a month billed monthly (₹2,499 or $33 billed yearly) by sales band, with no order limits; 7 days of Pro for every new account | $35 to $200 a month by orders included (300 to 3,500), plus $0.07 to $0.30 per extra order; 14-day trial |
| Profit dashboard | Daily contribution P&L with actual courier and gateway costs, “explain this change”, targets and pacing | Real-time net profit, COGS, shipping, fees and custom costs; P&L report from Advanced |
| Ad platforms | Meta and Google Ads, with break-even ROAS per campaign | Facebook, Google, TikTok, Microsoft, X, Pinterest, Snapchat, Amazon |
| Customers | Seven segments with exports, repeat timing and cohorts | Customer lifetime value |
| India: RTO, COD, couriers | Settled RTO by courier, state and pincode; COD remittance; six Indian shipping platforms; fees from five Indian gateways | Not mentioned on its Shopify listing |
| Extras | Gran Search (GA4, Search Console, AI referrals) and 20 free tools | Mobile app, all-store view, MCP for AI tools, print-on-demand integrations |
| Reviews | New; not yet on the Shopify App Store | 4.9 from 917 reviews on the Shopify App Store |
Where TrueProfit is stronger
- More ad platforms synced today
- A mobile app and multi-store view
- A long review track record
Where Gran is stronger
- A fixed price by sales band that does not rise with every order
- RTO, COD and Indian courier analytics
- Customer segments, cohorts and search analytics in the same product
Choose TrueProfit if…
You run ads on many platforms, want a mobile app, and your order volume keeps per-order pricing low.
Choose Gran if…
You want profit, customers and delivery in one place, ship cash on delivery in India, or would rather not pay more each time you sell more.
Start free, with 7 days of ProQuestions
Is Gran a TrueProfit alternative?
For many brands, yes. Gran is the better fit when you want profit, customers and delivery in one place, ship cash on delivery in India, or would rather not pay more each time you sell more. TrueProfit is the better fit when you run ads on many platforms, want a mobile app, and your order volume keeps per-order pricing low.
How much does Gran cost compared with TrueProfit?
Gran Pro is priced by monthly sales, from ₹2,999 a month in India or $39 elsewhere, billed monthly (₹2,499 or $33 a month billed yearly), with no order limits, and Gran Free is free for as long as you like. TrueProfit: $35 to $200 a month by orders included (300 to 3,500), plus $0.07 to $0.30 per extra order; 14-day trial (as of 14 October 2026).
Can I try Gran alongside TrueProfit?
Yes. Gran connects read-only, so it does not interfere with other apps. Every new account starts with 7 days of Pro, no card needed.
Sources
- TrueProfit on the Shopify App Store
- Gran: pricing and the changelog
TrueProfit is a trademark of its owner. This page is an independent comparison and is not endorsed by TrueProfit. Spot something out of date? Email hello@shivasharma.co and it will be corrected.
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No card needed. Connect Shopify, Meta and Google in a few minutes, or look around the sample brand first. After the trial, Gran Free keeps the last 7 days of Home, Gran Profit and Gran Ads for as long as you like.
Pro from ₹2,499 or $33 a month, billed yearly. Pricing
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