Gran vs Triple Whale

Triple Whale is a broad commerce analytics platform built around its own pixel, multi-touch attribution and AI agents, used by tens of thousands of brands worldwide. Gran is narrower and newer, built around contribution profit and the realities of Indian D2C: RTO, cash on delivery, Indian couriers and payment gateways.

Facts about Triple Whale are from its own public pages and listings, checked on 14 October 2026. Sources are at the end. Prices and features change; check them before you decide.

Area	Gran.	Triple Whale
Pricing	Free plan; Pro is a fixed monthly price by sales band, whatever your order volume: from ₹2,999 or $39 a month billed monthly, or ₹2,499 or $33 a month billed yearly. Every account starts with 7 days of Pro.	Free plan; paid plans (Foundation, Automate, Enterprise) quoted on annual GMV. Published tiers in July 2026 started at $149 a month.
Attribution	MER, CAC and break-even ROAS from store orders; Gran Journeys with data-driven, first, last, position-based and linear models from Shopify customer journeys and the Gran Pixel, on Pro	Triple Pixel with first and last click on Free; multi-touch attribution and all models from Foundation; MMM and incrementality on Enterprise
Profit and P&L	Daily contribution P&L with actual courier and gateway costs, labelled actual or estimated, and “explain this change”	Profit and business operations analysis
Customers	Seven segments with exports, repeat timing and cohorts	Cohort analysis, LTV and customer segments
India: RTO, COD, couriers	Settled RTO by courier, state and pincode; COD remittance; Shiprocket, Delhivery, NimbusPost, iThink Logistics, Shipway and ClickPost; Razorpay, Cashfree, PayU, PhonePe PG and Easebuzz fees	Not a listed focus; ShipBob and ShipStation among shipping integrations
Integrations	Shopify (or an order file), Meta, Google Ads, GA4, Search Console, the Gran Pixel, six Indian shipping platforms, five Indian gateways, Klaviyo, Mailchimp and Brevo, and WhatsApp platform costs	Shopify, BigCommerce, WooCommerce, Meta, Google, TikTok, Snapchat, Pinterest, Klaviyo, Amazon and many more
AI	Not yet	Moby AI analyst and agents

Where Triple Whale is stronger

A longer-established pixel and attribution stack
Far wider integrations: more ad platforms, email, reviews, marketplaces, subscriptions
AI analyst and automations, and enterprise measurement such as MMM

Where Gran is stronger

RTO, COD and Indian courier analytics, measured on settled orders
Actual gateway fees from Razorpay, Cashfree, PayU, PhonePe PG and Easebuzz in the P&L
A fixed price in rupees or dollars by sales band, billed monthly with no annual contract
Gran Decisions: each fix with an owner, and a check 14 days after it is done of whether it worked

Choose Triple Whale if…

You sell in many channels, advertise on many platforms, and your budget fits GMV-based pricing.

Choose Gran if…

You are a Shopify brand, especially in India, and the question you need answered every morning is “did we make money, and what is eating the margin?”

Start free, with 7 days of Pro

Questions

Is Gran a Triple Whale alternative?

For many brands, yes. Gran is the better fit when you are a Shopify brand, especially in India, and the question you need answered every morning is “did we make money, and what is eating the margin?”. Triple Whale is the better fit when you sell in many channels, advertise on many platforms, and your budget fits GMV-based pricing.

How much does Gran cost compared with Triple Whale?

Gran Pro is priced by monthly sales, from ₹2,999 a month in India or $39 elsewhere, billed monthly (₹2,499 or $33 a month billed yearly), with no order limits, and Gran Free is free for as long as you like. Triple Whale: Free plan; paid plans (Foundation, Automate, Enterprise) quoted on annual GMV. Published tiers in July 2026 started at $149 a month. (as of 14 October 2026).

Can I try Gran alongside Triple Whale?

Yes. Gran connects read-only, so it does not interfere with other apps. Every new account starts with 7 days of Pro, no card needed.

Sources

Triple Whale is a trademark of its owner. This page is an independent comparison and is not endorsed by Triple Whale. Spot something out of date? Email hello@shivasharma.co and it will be corrected.

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Gran.

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Pro from ₹2,499 or $33 a month, billed yearly. Pricing

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