Freight rises with zone and weight. A brand shipping from one warehouse pays far more to distant zones, where delivery is also slower and RTO often higher.
Splitting stock across two warehouses can move a large share of orders into cheaper, faster zones. Model it with your own order map before committing.
Related terms
- Volumetric weightVolumetric weight is a weight calculated from a parcel’s dimensions; couriers…
- Courier aggregatorA courier aggregator is a platform such as Shiprocket, NimbusPost or iThink…
- Pincode serviceabilityPincode serviceability is whether a courier can deliver to a given Indian postal…
Part of the growth marketing glossary by Shiva Sharma.