Couriers publish serviceable pincode lists and update them often. Aggregators check serviceability across couriers and pick one that can deliver.
Go beyond serviceable or not: measure delivered rate and COD RTO by pincode on your own orders, and make the worst pincodes prepaid-only at checkout.
What cash-on-delivery returns cost you each month, per RTO and per COD order, and the prepaid incentive that pays for itself.
Related terms
- RTO (return to origin)RTO is an order that is shipped but not delivered and returns to the seller, most…
- Cash on delivery (COD)Cash on delivery is a payment method where the customer pays the courier in cash…
- Shipping zoneA shipping zone is the band a courier uses to price a shipment by distance, such…
Part of the growth marketing glossary by Shiva Sharma.