Aggregators negotiate rates with couriers, provide one dashboard and one invoice, and often recommend a courier per shipment. They make it easy to use several couriers, which is useful because courier performance varies a lot by region.
Judge couriers on your own results: delivered rate, COD RTO, speed and cost per shipment, by pincode. The cheapest rate card is not the cheapest courier once returns are counted.
What cash-on-delivery returns cost you each month, per RTO and per COD order, and the prepaid incentive that pays for itself.
Related terms
- AWB (air waybill number)An AWB is the tracking number a courier assigns to a shipment, used to track it…
- RTO (return to origin)RTO is an order that is shipped but not delivered and returns to the seller, most…
- Shipping zoneA shipping zone is the band a courier uses to price a shipment by distance, such…
Part of the growth marketing glossary by Shiva Sharma.