In Indian logistics the term is used for any courier tracking number, not only air freight. The AWB connects an order to its courier, its status, its freight invoice line and its remittance entry.
Making sure every fulfilled order carries its AWB in your store is what lets you measure RTO and shipping cost by order, product and pincode.
Related terms
- RTO (return to origin)RTO is an order that is shipped but not delivered and returns to the seller, most…
- COD remittanceCOD remittance is the transfer of cash collected on delivery from the courier or…
- Courier aggregatorA courier aggregator is a platform such as Shiprocket, NimbusPost or iThink…
Where this comes up
How to compare couriers on your own dataRate cards tell you what a courier costs. Your orders tell you what it really costs. A method for ranking couriers on delivered rate, COD RTO, speed and cost per delivered order.Part of the growth marketing glossary by Shiva Sharma.