Agents read product data rather than ads, so feed quality, price parity, stock and reviews decide which brands make the shortlist. For brands selling on their own site and on marketplaces, the risk is that agents send buyers to the marketplace, taking margin and the customer relationship with them.
Related terms
- Quick commerceQuick commerce is grocery and convenience retail that delivers in about 10 to 30 minutes from local dark stores.
- Take rateTake rate is the share of gross merchandise value that a marketplace or platform keeps through commission, advertising and fees.
Where this comes up
Operator's Notes, Issue 01: The storefront is moving, and you won't own itMeta, Google and OpenAI each made a move on who owns the moment someone decides to buy. What the agent race means for brands, the WhatsApp pricing change Indian D2C should act on, and a 60-minute agent-ready feed audit.Part of the growth marketing glossary by Shiva Sharma.