Brands often track commission and advertising in different teams, which hides the total. Adding them together shows how much of every rupee sold on a platform you actually keep.
Formula
Take rate = (Commission + Ad spend + Other fees) ÷ GMV × 100
What Blinkit, Zepto, Instamart and other platforms keep from every ₹100 you sell, and your real ROAS after incrementality.
Related terms
- Quick commerceQuick commerce is grocery and convenience retail that delivers in about 10 to 30 minutes from local dark stores.
- TACoS (total advertising cost of sale)TACoS is ad spend divided by total sales, including organic sales, expressed as a percentage.
Part of the growth marketing glossary by Shiva Sharma.