On quick commerce, availability is decided store by store and pin code by pin code. Being out of stock in a dark store means a brand does not exist for shoppers in that area, regardless of how much it spends on ads.
What Blinkit, Zepto, Instamart and other platforms keep from every ₹100 you sell, and your real ROAS after incrementality.
Related terms
Where this comes up
Operator's Notes, Issue 01: The storefront is moving, and you won't own itMeta, Google and OpenAI each made a move on who owns the moment someone decides to buy. What the agent race means for brands, the WhatsApp pricing change Indian D2C should act on, and a 60-minute agent-ready feed audit.Part of the growth marketing glossary by Shiva Sharma.